It's time to optimize your lease up strategy for low renter demand!
We can help you build the marketing strategy you need to get noticed & fill leases this winter.
Rental demand has shown a significant decline across most Canadian markets this season, while trend markers indicate this will continue into the early winter. It’s important to move quickly to tighten up your marketing strategy and ensure your vacant units are found by renters and chosen among the steep competition.
With a smaller pool of renters, every impression counts. We'll help with a surround-sound approach to compete in today's market.
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Your account manager will get back to you within one business day
Our key strategies to combat low demand and lease up this winter.
1. Upgrade to Promoted Listings on Rental Listing Sites
Why? They’re proven to get up to 5x more leads.
How to optimize: Most rental listing sites offer multiple promoted listing tiers. Upgrade to the top priority listing level to increase traffic and conversions on your listing.
2. Leverage Google Ads campaigns for quality conversions
Why? With a smaller pool of renters, every impression counts. Google Ads leads are also among your top lease drivers.
How to optimize: A healthy Google Ads budget combined with a robust keyword strategy will ensure you’re outbidding competition and reaching maximum visibility.
3. Increase your brand awareness on other digital marketing networks
Why? To capture leads now, and to stay top of mind when demand picks up, you must showcase your brand on a variety of digital networks.
How to optimize: Advertise on networks like Facebook and Instagram to maximize your digital presence. Reach relevant audiences with eblasts that target rental listing site converters looking for rental communities like yours.